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Trust…But Verify

Home & Textiles Today Staff -- Home Textiles Today, March 14, 2016 More

Calling Out Egyptian Cotton Fakery

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Total Transparency

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Egypt Declares Using Cotton DNA Analysis

Egypt declares using DNA analysis to protect the Egyptian cotton and the Egyptian cotton logo in Sharm El Sheikh conference More

Cotton Egypt New Website Launching

Egyptian cotton has always been regarded as the world's Superior cotton and has played a prominent role in Egypt's economic, social, as well as political history during the past two centuries. More

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Trust…But Verify
03 - April - 2016
Trust…But Verify We have entered an era when the industry’s long practice of turning a blind eye to suspect product claims is running up against a new crop of socially conscious consumers who are vociferously opposed to fakery.

Happily, there are solutions. Some of them originated in the apparel space and are now moving into home. Others are of recent vintage. Companies that care about not bamboozling their customers – or getting snookered themselves – ought to know about them.

The Egyptian Cotton Gold Seal. Part of a new DNA-based authentication program designed to rid the supply chain of falsely labelled goods, the seal is being promoted by the Cotton Egypt Association to ensure that products labelled as Egyptian cotton are constructed 100% of the fiber. The association has begun pulling home textiles from retail shelves and sending them to a third party lab for DNA testing. Welspun is the first major manufacturer to sign on to the program.

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